When we have done what we could to get a speaker to give a TEDx talk and they are still… Read more It’s not about you: It’s about the audience
Month: September 2018
It’s not about you: Obsess about your customers
The gospel of entrepreneurship has been preached as this lone ranger, superhero journey, it has been made out to be… Read more It’s not about you: Obsess about your customers
It’s not about you: It’s about them
“What?” “What do you mean it is not about me?” This is the response we feel when we hear this… Read more It’s not about you: It’s about them
Opening acts and rock stars
The opening act has the toughest job in town. The audience is not here to listen to you. They are… Read more Opening acts and rock stars
Once upon a time…
Few years ago, I was on a queue to buy a plane ticket. The woman in front of me was… Read more Once upon a time…
