Category Archives: Uncategorized

StartUp Tip #135: You don’t need a bigger marketing budget

If you think your startup needs a bigger marketing budget, maybe you just need to be less average instead. Average is just another word for mediocre. Maybe if you are not mediocre, you won’t need that much budget. Advertisements

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StartUp Tip #134: Bad poetry

There is a lot of bad poetry. One reason: it is easy to become a poet. Easy to announce you are a poet, easy to get a pencil and a paper, easy to publish your work online. There is a … Continue reading

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StartUp Tip #133: Belong to a community

People have a need to belong and have always belonged to various tribes. Traditionally, people belonged to a work tribe, school tribe, religious tribe, or community tribe. If you think about the tribes you belong to, most of them are side … Continue reading

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StartUp Tip #132: Now it’s your turn

Usually when we say “it’s your turn,” we mean that it’s your turn to be picked, to be the next one, the person who fits in more than any other. The next Idol on the cover of Destiny Magazine, the … Continue reading

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StartUp Tip #131: The statesman, the lawyer and the marketer

There are not so many statesmen in the world. People like Nelson Mandela, Wangari Maathai, Martin Luther King Jr, Rosa Parks are statesmen and women who come once in a long while. These are people who speak truth to power. … Continue reading

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StartUp Tip #130: One hit wonder

These are artists who gave up too soon, or lost their nerve when it came to making another leap. A one-hit wonder is a legend who stopped early. Don’t allow your business, project, relationship or art to be one hit … Continue reading

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StartUp Tip #129: Be in it for the long haul

We are so busy celebrating the hit of the moment that we forget that the real profit often comes from the long trail. It is easy to persuade yourself to shortchange the design of a product, or your investment in … Continue reading

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StartUp Tip #128: Quiet customers quietly walk away

Most partnerships don’t end up in court. Most friendships don’t end in a fight. Most customers don’t leave in a huff and puff. Instead, when one party feels under-appreciated, or perhaps taken advantage of, she stops showing up as often. … Continue reading

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StartUp Tip #127: Easy vs. Hard

Saying yes is easy. Saying no is hard. Keeping slackers onboard is easy. Cutting slackers loose is hard. Talk is easy. Action is hard. Finding an idea is easy. Turning ideas into reality is hard. Spending all day at work … Continue reading

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StartUp Tip #126: “Tweet” and “Like” buttons are not word-of-mouth.

In the past [especially during the TV Industrial complex] average products could survive and thrive merely on distribution alone. A bad product, backed by a large television campaign and retail distribution, could find growth and profits for the company, regardless … Continue reading

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