Monthly Archives: August 2014

Upstairs is for thinking…

And downstairs is for dancing. And we need more of both, don’t you think? Did you dance at work today? Were you tempted? One of the coolest things that can happen is when our work makes us want to dance. 

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Where are the optimists?

  A quick look at just about any news source covering the business world and you’re likely to be either frightened or depressed. Seems like everyone is a crook. What are these people thinking? African Bank, Fidentia, Leeman Brothers, Eurozone … Continue reading

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Who Will Say “Go”?

Here’s a little-spoken truth I learned a while back: Most people don’t believe they are capable of initiative. They rather follow than start. Initiating a project, a blog, a seminar, even a family trip. Initiating something even when you’re not … Continue reading

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One option is to struggle to be heard whenever you’re in the room…

Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.

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Choose your friends, choose your customers, choose your future

  Entrepreneurs rarely think about choosing customers.  Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over … Continue reading

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Failure, success and neither

The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career. The killer is the category called ‘neither’. If you spend your days avoiding failure … Continue reading

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Why Bother Having a CV?

Last night I had meeting with an entrepreneneur. He wanted to chair the board of his small business. While I am humbled by the offer, this proposal got me thinking about how people get appointed. When Carlos Alberto Parreira was … Continue reading

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Making and Breaking Habits

Habits are essential to your business, to marketing and to profits. Coffee in the morning is a habit, which is good for Starbucks and other coffee shops. Vetkoek in winter is a habit, which is good business for mamas who … Continue reading

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Everything You Do Communicates…

Every time you interact with a customer, you’re engaging in marketing. Doesn’t matter if you’re meeting them at the mall, asking them to send you some data, delivering an invoice… it’s all a marketing interaction. So… When you bother 100 … Continue reading

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Once Upon a Time…

  Most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and … Continue reading

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