Find Your Element: What is yours?

Most people are unhappy at work. Unhappy employees outnumber happy ones by two to one worldwide. There are twice as many “actively disengaged” workers in the world as there are “engaged” workers who love their jobs. In short, over 60% of employees are checked out. They sleepwalk through their days, putting little energy into their work.…

Breaking news

The news we consume changes us. Not just the news manufactured by eNews, CNN, Sunday Times but the news manufactured by our boss, our investors, our customers. Our choice, then, is to decide whether we want to engage in the hobby of living through other people’s breaking news instead of focusing on what is actually…

What is your job?

Not your job title, but your job. What do you do when you are doing your work? What is difficult and important about what you do? What change do you make, what do you do that is hard to live without and worth paying for? "I change the people who stop at my desk, from…

Creating Scarcity: Cookie jar experiment

People are willing to go to great lengths to get something that no-one has. We want limited supply products, we want to have customised tailor-made clothes. It is weird to wear something and rock up at a party to find someone wearing the exact same thing you are wearing. Customers often want customized, exclusive, limited supply…

Creating Scarcity: Do hard things

Leading change is difficult. It is difficult to find, hire, and retain people who are eager and able to change the status quo. It is difficult to stick with a project that everyone seems to dislike. It is difficult to motivate a team of people who have been lied to or had their spirits dashed…

Creating Scarcity: Creates value

If you can offer a scarce and coveted product or service that others cannot, you win. What is it that is both scarce and in demand? Things that are difficult: difficult to conceive, to convey, to make. Sometimes difficult even, at first, to sell, maybe an unpopular idea or a product that is ahead of…

You Can’t Measure Love

Without a doubt, there is someone taller than you, faster than you, cuter than you, more good looking than you, someone who is better paid, more respected and getting more than his fair share of credit. And on social media: Of course there are people with more followers, more likes, more retweets and more of…