Monthly Archives: July 2014

I don’t feel like it

What’s it? Why do you need to feel like something in order to do the work? They call it work because it’s difficult, not because it’s something you need to feel like. Very few people wake up in the morning … Continue reading

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You rock

This is deceptive. Its really not entirely true… You don’t rock all the time. No one does. No one is a rock star, superstar, world-changing artist all the time. In fact, it’s a self-defeating goal. You can’t do it. Rock … Continue reading

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Success or Failure: Two possible endings to a story

Both can be used as an incentive: to do it again. Success doesn’t mean you are finished — it means to start something else. Failure means to learn from it, adapt, and try again. Either ways…. You keep going… I … Continue reading

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If you don’t start, you can’t fail

It sounds ridiculous when you say it that way. But of course, it is ridiculous. It’s (quite possibly) the reason you’re postponing starting that business, that project, that course because you don’t want to fail so to be safe you … Continue reading

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The brand is a story about you, not about the brand.

The brand is a story. But it’s a story about you, not about the brand. Why prefer Coke over Pepsi or iPhone over Samsung or Merc over BMW? In markets that aren’t natural monopolies or where there are clear, agreed-upon … Continue reading

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The woodcutter and the blunt saw

There is a story of a woodcutter whose job is to cut down trees in a forest. He has a certain target to meet. He works very hard, but he is so busy trying to achieve his target that he … Continue reading

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We are not living in a movie

We’re not even living in a lousy reality show, or in some TV series with endless seasons. Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people … Continue reading

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“One of us is wrong…

and it’s not me.” That’s the way every single conflict begins. Of course it does, because if it didn’t, it wouldn’t be a conflict, would it? So, given that the other person is sure you’re wrong, what are you going … Continue reading

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Be Remarkable and Let Others Be Average

This is how to be remarkable. (Worth making a remark about): 1. Understand the urgency of the situation. Half-measures simply won’t do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. … Continue reading

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Is The Customer Always Right? Here Is The Answer

When in doubt, re-read rule one Rule one has two parts: a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. If you need to explain to a customer that … Continue reading

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