What is the hard part of your business? If you don't have a hard part, you don't have a business. Spend all of your time on this. There are so many easy parts of your business. If you are about to do something, it will fall into these three categories: planning, organising or contributing. From…
It is about storytelling, a story about the value you create for people. There is art and science to marketing. The science of marketing refers to courses, books and consultants who assists with marketing tools [4-P's, market segmentation etc] The art of marketing refers to amongst others the story you tell. People connect remember stories…
“Just because you made a product doesn’t mean we care.” “Just because you made with offering doesn’t mean we have to buy from you.” This is one of the many heartbreaks of entrepreneurship. You toil and sacrifice and expose your yourself, and yet you hear, ‘Someone cares, perhaps, but not us.” You work so hard…
…. Is that we know the system is broken. If you blame being late to the conference on the airline’s messing up your flights, we have no sympathy because that always happens. If you blame the government for not delivering, we don’t listen to your rant because you brought them in. If you blame your…
You can't change everything or everyone, but you can change the people who matter Marketing is about change, changing people's actions, perceptions or the conversation. Successful change is almost always specific, not general. You don't have a chance to make mass change, but you can make focused change. The challenge of mass media was how…
Often when I get the opportunity to talk to startups entrepreneurs, I always advice them that since they don't have a big marketing budget, they will have to be very clever about how they use their limited resources. This means that instead of adopting the traditional industrial mindset of marketing with big flyers, billboards etc,…
Critics are always wrong about “Everyone,” but they are entitled to their opinions. The worst sort of critic is the one that will say “I didn’t like, therefore no one will like it.” No one is going to buy this product, it is classes. The critic says, “This play was terrible,” when she means, “I…
People always tell themselves stories along this line - "people like us do this like this." It is ok to turn some potential customers away saying, "Sorry, it is not for you." Don't market to the masses, market to your tribe. There is no product for everyone anymore. Everyone is not a customer. Jeffrey Mulaudzi…
Marketing thought-leader Seth Godin talks about “People Like Us” in his book Tribes. Seth reflected, “People like us do things like this” to represent the idea of how marketing needs to be done. Consumers like to be around people that do things that they like to do. This is partly why when you buy online,…
"Mma, as most wives do, outlived Papa and lived as a widow for nearly a decade. She was visibly depressed and lonely. She never complained except to her childhood friend, Peggy Modise - Koko Peggy, as we called, that she was lonely." - Excerpt from Dikgang Moseneke's book, My Own Liberator. Everyone gets lonely sometimes,…
Make what you will make. Not in anticipation of or dependence on the applause of others, and not because you are totally entangled in the results. No, make it because you are totally committed to making it. The commitment works because you can be sure of your intent, sure of your skills, and sure of your…
For each person who cares enough to make something, who is bold enough to deliver it, who is generous enough to say, "here, I made this, what do you think...?" There is one person who say, "Why are you doing it this way?" or Thee are two people who say, "Why are you inviting them…
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