What is the hard part of your business?
If you don’t have a hard part, you don’t have a business.
Spend all of your time on this.
There are so many easy parts of your business. If you are about to do something, it will fall into these three categories: planning, organising or contributing.
From my personal experience, as well as through advising other entrepreneurs, the first two parts [planning and organizing] are easy and that is where many entrepreneurs spend their time.
Way too often will an entrepreneur spend their time planning what to do and organising things.
These are activities that should be:
- Minimised; and then
This is why you hire a CEO, CFO and COO right?
Every project [product, play, event, company, venture, non profit] has a million tasks that need to be done, thousands of decisions, predictions, bits of effort, conversations and plans.
But what is the hard part?
The CEO spends ten minutes discussing the layout of the office with the office manager. Why? Was that a difficult task that could only be done by her? Unlikely.
The founder of a restaurant spends hours at the cash register, taking orders and hurrying the line along… important, vital, emotional, but hard? Not if we think of hard as the chasm, the dividing line between success and failure. No, the hard part is raising two million rands to build more stores.
Hard is hiring someone better than you to do this part of the job.
Hard is not about sweat or time, hard is about finishing the rare, valuable, risky task that few complete.
Don’t tell me you want to launch a line of winter soups but don’t want to make sales calls to supermarket buyers. That’s the hard part.
Don’t tell me you are a great chef but cannot deal with cranky customers. That’s the hard part.
Don’t tell me you have a good heart but don’t want to raise money. That’s the hard part.
Identifying which part of your project is hard is, paradoxically, not so easy, because we work to hide the hard parts.
They frighten us.
Entrepreneurs end up into analysis paralysis, analysing is easy, implementing is hard.
“The truth of the matter is that you always know the right thing to do. The hard part is doing it.” – Robert H. Schuller
Contribute to your business by spending time on asking and answering the hard questions.
The value and strength of your business lies in how well you deal with the hard parts.
Everyone can do the easy parts, success lies in the overcoming the hard parts of your business.