Monthly Archives: January 2017

StartUp Tip #2: The hard part

What is the hard part of your business? If you don’t have a hard part, you don’t have a business. Spend all of your time on this. There are so many easy parts of your business. If you are about … Continue reading

Posted in Uncategorized | Leave a comment

StartUp Tip #1: Storytelling

It is about storytelling, a story about the value you create for people. There is art and science to marketing. The science of marketing refers to courses, books and consultants who assists with marketing tools [4-P’s, market segmentation etc] The … Continue reading

Posted in Uncategorized | Leave a comment

Who Cares?

“Just because you made a product doesn’t mean we care.” “Just because you made with offering doesn’t mean we have to buy from you.” This is one of the many heartbreaks of entrepreneurship. You toil and sacrifice and expose your … Continue reading

Posted in Uncategorized | 1 Comment

The Problem with Blaming the System

…. Is that we know the system is broken. If you blame being late to the conference on the airline’s messing up your flights, we have no sympathy because that always happens. If you blame the government for not delivering, … Continue reading

Posted in Uncategorized | Leave a comment

People like us: Who are you changing?

You can’t change everything or everyone, but you can change the people who matter Marketing is about change, changing people’s actions, perceptions or the conversation. Successful change is almost always specific, not general. You don’t have a chance to make … Continue reading

Posted in Uncategorized | Leave a comment

People Like Us: Find your weirdos

Often when I get the opportunity to talk to startups entrepreneurs, I always advice them that since they don’t have a big marketing budget, they will have to be very clever about how they use their limited resources. This means … Continue reading

Posted in Uncategorized | 1 Comment

People Like Us: And those who don’t like us

Critics are always wrong about “Everyone,” but they are entitled to their opinions. The worst sort of critic is the one that will say “I didn’t like, therefore no one will like it.” No one is going to buy this … Continue reading

Posted in Uncategorized | Leave a comment

People Like Us: Everyone is not a customer

People always tell themselves stories along this line – “people like us do this like this.” It is ok to turn some potential customers away saying, “Sorry, it is not for you.” Don’t market to the masses, market to your … Continue reading

Posted in Uncategorized | Leave a comment

People Like Us: Don’t disturb strangers

Marketing thought-leader Seth Godin talks about “People Like Us” in his book Tribes. Seth reflected, “People like us do things like this” to represent the idea of how marketing needs to be done. Consumers like to be around people that … Continue reading

Posted in Uncategorized | Leave a comment

Everyone is lonely

“Mma, as most wives do, outlived Papa and lived as a widow for nearly a decade. She was visibly depressed and lonely. She never complained except to her childhood friend, Peggy Modise – Koko Peggy, as we called, that she … Continue reading

Posted in Uncategorized | Leave a comment