What is the hard part of your business? If you don’t have a hard part, you don’t have a business.… Read more StartUp Tip #2: The hard part
It is about storytelling, a story about the value you create for people. There is art and science to marketing.… Read more StartUp Tip #1: Storytelling
“Just because you made a product doesn’t mean we care.” “Just because you made with offering doesn’t mean we have… Read more Who Cares?
…. Is that we know the system is broken. If you blame being late to the conference on the airline’s… Read more The Problem with Blaming the System
You can’t change everything or everyone, but you can change the people who matter Marketing is about change, changing people’s… Read more People like us: Who are you changing?
Often when I get the opportunity to talk to startups entrepreneurs, I always advice them that since they don’t have… Read more People Like Us: Find your weirdos
Critics are always wrong about “Everyone,” but they are entitled to their opinions. The worst sort of critic is the… Read more People Like Us: And those who don’t like us
People always tell themselves stories along this line – “people like us do this like this.” It is ok to… Read more People Like Us: Everyone is not a customer
Marketing thought-leader Seth Godin talks about “People Like Us” in his book Tribes. Seth reflected, “People like us do things… Read more People Like Us: Don’t disturb strangers
“Mma, as most wives do, outlived Papa and lived as a widow for nearly a decade. She was visibly depressed… Read more Everyone is lonely